Founder ready to sell?
Does it feel like your business owns you? We help you prepare for the next chapter with a grounded sale strategy.
Personal insight, practical tools, and expert guidance for owners and buyers preparing for a sale, succession, acquisition, or next chapter.

Komani Cedano, Founder
Personal insight for owners and buyers navigating complex transitions.
Wherever you are in the journey, we meet you there with grounded strategy and zero pressure.
Does it feel like your business owns you? We help you prepare for the next chapter with a grounded sale strategy.
Need a succession plan or a clearer path to one? We help turn uncertainty into practical steps.
Navigate the transition correctly with guidance on readiness, deal flow, advisors, and risk.
Understand the process and build the right team before costly mistakes happen.
An exit, sale, or acquisition is more than a deal. It’s a turning point. We help you move through it with confidence.
Straight talk and real strategy. No fluff, no pressure.
A private resource library of hand-selected tools that keep your transition on track.
Legacy-centered guidance, because an exit is a turning point in your life, not just a deal.
Personal insight from advisors who understand the process and help you avoid costly mistakes.
Navigation and high-quality referrals to the professionals who can help you reach your goals.
Three simple steps designed to make the path forward feel clear.
Talk through your goals, current needs, and where you feel stuck.
We develop a tailored pathway based on your transition, timeline, and support needs.
Choose the right next steps and move with clearer strategy, tools, and referrals.
“At Equity Shift Advisors, we make the business sale and acquisition process accessible, equitable, and empowering, ensuring every owner, regardless of background, has the guidance and support to secure their legacy and realize the full value of their work.”
Self-paced classes and a free starter guide. Pick what fits where you are.
Three one-hour video classes covering business foundations, finances, presentation skills, and more.
Learn moreFive one-hour video classes with assignments and practical steps to take your small business to the next level.
Learn moreExpert tips for getting started, a first-year checklist, and helpful follow-up links.
DownloadI’ve been running this business forever and never really thought seriously about selling. Just talking through it today helped me realize maybe that’s actually possible.
This has been super, super, super valuable. I certainly trust what you're saying. If I need more support, I would definitely like to come back to you.
This was helpful, Komani. It helped me think about a few more things in a new way. And you’ve done this, which is why I was excited to talk to you.
No spam. Practical insights when there’s something useful to share.
A free consult is the easiest first step. Bring your questions and we’ll help you see what’s possible.